Our Team

Strategy and Operations

Co-Founder & CEO

Florian has 11 years’ investment banking experience, during which time he built an extensive network among global institutions. Based in both Europe and Asia, he has held senior positions at BNP Paribas, Citi Bank and Julius Baer. Florian has a strong sales background related to quantitative investment strategies and equity derivatives.

Co-Founder & COO

Laurence has 9 years’ quantitative research experience within BNP Paribas’ equity and derivatives trading unit, in both Paris and Hong Kong. She graduated from top-tier French engineering school ENSTA, and holds an MSc in Financial Mathematics. Laurence also founded HelperChoice, a platform that helps employers and domestic workers to connect online.

Platform and Statistics


Graduated from leading French IT school EPITA, Guillaume has 10 years of experience in managing IT Team and IT Projects in France, Hong Kong and Ireland. After working for companies like Axway, AsiaInspection.com or Arvato, Guillaume helped to launch another successful startup based in Hong Kong, Textmaster.com.

Full-Stack Developer

After obtaining his Masters degree in Computer Science at Polytechnic School Marseille, Guillaume has been doing web and mobile app development for over 5 years. He gained experienced in Australia, China, USA, France and Hong Kong, and worked for both big companies like Hachette-Livres and fast growing startups.

Marketing Advisors

Senior Advisor

A former Sales Manager at Barclays Capital, BNP Paribas CIB and Kleinwort Benson, Guillaume is an investment specialist boasting more than 15 years experience in financial markets across all asset classes, with special focus on hedge funds, quantitative strategies, derivatives products and structured products. Guillaume brings a wealth of knowledge and experience as a business developer.

SWF & Institutional Investors Advisor

With over 15 years experience in finance with Citi and Merrill Lynch, Joseph worked closely with institutional investors, and in particular sovereign wealth funds. At Citi, Joseph was in charge of cross asset solutions for Asian institutional clients focusing on quantitative strategies, and he closed some major transactions. More recently he joined Neo Risk Investment Advisors as Head of Business Development.

Technical Advisors

Infrastructure & Security Advisor

Graduated with two IT degrees, Jerome has more than 15 years of experience in various IT fields and is mainly focused on infrastructure and security for e-commerce and finance startups. Being experienced with cloud services as well as bare-metal or managed datacenter services, his vision is to deliver sustainable and IaaS type infrastructure. Jerome has been based in Asia since 2006.

Academic Advisor

PhD of Mathematics, graduated from Ecole Nationale Superieure (ENS Cachan) in France, Aurelien worked in prestigious Research Centre CNRS in Paris, before moving to Toulouse University where he is a Full Professeur. Aurelien is an expert recognized worldwide for his work on Stochastic Modelling, Statistical Learning and Reinforcement Learning.

Content and Communications

Communications Manager

Nick is a business journalist from Johannesburg, South Africa. He worked for more than three years at Africa's premier financial daily, Business Day, and wrote regularly for the paper's sister publication, the Financial Mail. He also has experience at the Financial Times' head office in London. Besides writing, Nick has appeared on both BusinessDay TV and TM Radio to discuss financial market stories.


With both a European and Asian cultural background, Stefanie, who studied management at the Kuehne Logistics University, is pursuing a career in Asia. Fluent in both German and Korean, Stefanie joined Smartalpha in charge of marketing solutions and social media. She has the specific mission to connect people from different countries and markets around global ideas, matching their common goals and objectives.